|Marketing Your Home in the West Island |
Pearl will market your home by exposing it to as many potential buyers as possible. The first step is putting it on the MLS (Multiple Listing System). But listing your property is only the beginning; Pearl will discuss a personalized plan that includes everything she plans to do to sell your property.
Here are some of the effective marketing methods Pearl may use:
Did You Know that 82% of people start their homesearch online?
- A posting on the Multiple Listing Service (MLS) Website
- Pearl's Personal Websites with listings and videos
- The Royal LePage Elite Website
- The Royal LePage National Website
- Royal LePage property advertising publications
- Email communications to potential buyers
- Mailings to potential buyers in your area
- Inter-office communications and promotion
- Contact promotion
- Advertising through newspapers or other venues
- Royal Lepage office caravan
- Agents caravan (open to other agents and clients)
- Open Houses
- The lawn sign
- Other advertising media and products
Presentation is Everything!
How should you prepare for showings and open houses?
Your house should be ready to show at all times. Make sure it is kept clean and clutter-free. And, those last minute touches before someone comes to look at your home can make all the difference:
- Turn on all the lights, even during the daytime, including outside entrance, closet, basement, and attic lights. Open all the drapes and blinds.
- Turn off the television, stereo, and radio (easy listening music is OK).
- On cold days, light a fire. If not in season, make sure the fireplace is clean.
- Put pets in a fenced yard. Better still, ask friends to look after them. Some people may be allergic, others may be afraid of animals. Clear any pet odours.
- Clean the kitchen and bathrooms. Leave windows and mirrors sparkling.
- Set out fresh flowers, hang decorative hand towels in the bathroom, and clear away clutter from counters and cupboards.
- If possible, leave! Some buyers are uncomfortable when the owner is in the house. They may hurry to get away, and miss important features, or fail to ask important questions. If you must remain, be courteous, but try not to make conversation. The Realtor knows what the buyer is looking for. He or she can discuss features and answer questions.
Staging Your Home For Sale
Throughout the real estate industry, home staging is becoming exceedlingly popular to help buyers visualize the true potential of a home. Staging is about preparing your house before is goes on the market so that it is more attractive to potential buyers.
In an increasing competitive market, staging could be considered in order to make a home for sale stand out in the crowd. A common mistaken belief is that it is best suited for the upper echelon of homes. This is not always true. Staging actually can have the most impact on lower priced homes.
Another important consideration is photography. With homes being viewed more and more on the internet, a staged home will show far better in photographs, generally resulting in more showings.
Staging will have tremendous impact on a home that is vacant. A prespective purchaser is able to visualize the space in a staged home, but it is difficult to do when there is no furniture to create atmosphere or scale.
Staging does not come with guarantees of a sale, but generally will prompt interest in the selling features of a house that may not have been as recognizable before staging.
Staging is really preparing your house by depersonalising it so that the potential buyer can see himself living in the space. Decorating is a much more involved process, and it is the opposite of depersonalising. It is personalising your home, for your own pleasure.